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  Why encouraging your employees to use social media is good for your business In the good old days, before the digital age, businesses advertised through printed directories like Yellow Pages. We hoped that, when our potential customers let their fingers do the...

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What the new Facebook algorithm means to the small business

Early January 2018 Mark Zuckerberg announced oncoming changes to Facebook’s news feed algorithms. And it left a sour taste in the mouths of millions of small businesses using the platform. As this Hootsuite blog about Facebook’s algorithms reported: ‘As we roll this...

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Be in Good Company with LinkedIn Company Pages

LinkedIn is, as we know, a social media networking platform with both a business and employment orientation. So, if you’re a business owner working in the business-to-business arena you should have a profile on LinkedIn. LinkedIn Company pages Aside from having your...

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Facebook changes – I finally get it!

Every day my alarm clock wakes me up at 6 am. I get up (reluctantly most days) and go downstairs to the kitchen to make my coffee. While I wait I scan through Google news. I run a social media outsourcing company, so I always stop and read on that subject. I can go...

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