Organic social media can be viewed as a form of continuous networking without the need to physically leave your location. Unlike in-person networking, there’s no need for driving, time restrictions, or even getting dressed up. Both involve establishing and nurturing connections with potential customers and followers over an extended period.

To be successful, organic social media requires a consistent effort and an authentic approach that mirrors the principles of in-person networking. In this article, we will delve into the concept of business networking, explore how it aligns with organic social media, and assess the value of organic social media for brand and business growth.

We will also ponder the question of whether a business can realistically opt-out of networking and or organic social media and relinquish the opportunity to connect with new potential customers.

What is Business Networking?

Business networking is the process of building and maintaining relationships with individuals and organisation that can potentially be of benefit to your business. This can include customers, suppliers, vendors, investors, and other stakeholders. The goal of networking is to establish connections that can help your business grow and succeed.

Networking can take many forms, including attending events, trade shows and conferences, joining industry groups and associations, participating in online forums and discussion boards, and reaching out to potential partners and collaborators. The key to successful networking is to be genuine, authentic, and focused on building relationships rather than just trying to make a quick sale or pitch.

What is Organic Social Media?

Organic social media refers to the practice of using social media platforms to connect with potential customers and followers in a natural and authentic way. This can include posting regular updates, engaging with followers through comments and direct messages, and sharing relevant content that is of interest to your target audience.

Unlike paid social media, which involves using advertising and sponsored content to reach a broader audience, organic social media focuses on building lasting relationships with customers and followers. Although paid social media can be useful in certain circumstances, organic social media is often more effective in keeping your existing and future clients engaged with your brand. By consistently appearing on their radar, it serves as a reminder that you’re there and ready to provide your product or service whenever they need it.

Organic social media can be used for a variety of purposes, including:

  1. Building brand awareness: By regularly posting updates and engaging with followers, businesses can build a strong presence on social media and increase awareness of their brand.
  2. Building relationships: Social media provides a platform for businesses to connect with customers and followers on a more personal level, which can help to build trust and loyalty over time.
  3. Generating leads: By sharing valuable content and engaging with potential customers, businesses can generate leads and drive traffic to their website.
  4. Providing customer support: Social media can be an effective channel for providing customer support and addressing customer complaints and issues.

Can any business ever stop networking or/and maintaining organic social media presence and give up meeting new potential customers?

In short, the answer is no. Networking is a critical part of building and growing a successful business, and it is something that should be done on an ongoing basis. Even if your business has a loyal customer base and a strong reputation, it is important to continue to build relationships with new potential customers and stakeholders.

Organic social media provides a powerful platform for networking in the digital age. By using social media to connect with potential customers and followers in a genuine and authentic way, businesses can build long-term relationships and grow their brand over time. However, it is important to remember that social media is just one part of a comprehensive networking strategy. Businesses should also attend events, trade shows, join industry groups, and reach out to potential partners and collaborators in order to build a strong network of contacts and connections.

Organic social media activities are like continuous networking as they require businesses to establish and maintain long-term relationships with potential customers and followers. By using social media to connect with others in a genuine and authentic way, businesses can build long-term relationships and grow their brand over time. Nevertheless, it’s vital to keep in mind that social media is just one component of a well-rounded marketing strategy, and businesses must continue to engage in other activities to establish a robust network of contacts and connections.

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