While we are in the midst of the Coronavirus outbreak, it is more important than ever to keep up a presence on social media – that’s the message from the team here at Visually Explained.
Our Managing Director, Yola O’Hara, says companies and organisations must resist any temptation to stop posting.
“Now more than ever, when we can’t go out and about to visit clients, it is important to keep communicating with our audiences,” says Yola. “However, the content that we should be posting has changed, to reflect the current situation. But that doesn’t mean we have to avoid humour altogether; we are all stuck at home, so will welcome a little light relief – let’s all giggle a little!”
Yola says above all it is important for businesses to let their clients and audiences know they are still there, and to remind people there is something to look forward to.
“For example, service providers should be explaining that they are still working hard to improve their products, so even if people are not able to make a decision to buy now, they can expect better quality products when they are,” she says. “Community based organisations could support and motivate their audience through posting motivational quotes. Sports centres can remind people to keep fit and advise how they can do this at home.
“There is a great deal of scope, and – while we are all at home – platforms like Twitter, LinkedIn, Facebook and Instagram are being viewed more than ever. The key to successful posting is the same as it always is: remain authentic, good-natured and polite.”
Our team, based in Royal Wootton Bassett in Wiltshire, specialise in outsourced social media, creating social media libraries for clients, auditing social media platforms and running social media training programmes and workshops. Our free social media clinics are now online, and we are offering guidance on posting during the pandemic.
For more information about our services and how we can help you keep a social media presence during the pandemic please get in touch.