Hand on virtual apps

When engineers, who are also business owners, outsource their social media activities, their perspective changes.

Why social media is essential for technical and engineering

In the 21st Century, in the full swing of the digital age, no technical or engineering business can exist without some sort of digital presence, be that a website with SEO, social media, or email marketing, to mention just a few.

Brand visibility and brand awareness offer the highest return on investment (ROI), but achieving that brand awareness and maintaining visibility takes time, patience, commitment and consistency.

Creating brand awareness is vital because it is the very first step in the marketing funnel. It builds a base to eventually acquire customers. Brand awareness helps keep your brand front-of-mind with your audience.

Your business may have been around for many years, if not decades, starting way before the advent of social media. Therefore, you’re faced with the challenges of reverse engineering a social media strategy and – as we said – this takes time, expertise and commitment.

Maybe you feel you are doing well enough without social media and don’t need it? This may be true today but the business must adapt to prepare for the future. To meet future customers’ needs, engineering and technical industries will have to adapt their approach to match modern consumer behaviour. And that means coming out and meeting them on social media.

You can of course choose to stay where you are: at PS (Present State) point and carry on as you were before but if you’re thinking about your future and moving your business forward into a DS (Desired State) point, you may wish to contact us.

Through working with us, you are making progress towards your Desired State. The longer we work together, the further you will move away from Present State and the closer you will move towards your goals (DS) – just as on the graph below:

Fig1. Transition from Present State (PS) to Desired State (DS)

Are you scratching your head right now and saying but….:

  • I don’t know how to get there
  • I don’t have time to spare
  • I’m just not that interested in social media

Meet the social media engineers

We’re engineers too, but, unlike you, our interest is sparked by social media and the huge benefits a strategic approach to nurturing & growing an organic social media can bring to a business.

We have the attention to detail needed for developing a strategy that appeals to your target audience, increases your following and engages your market.

Graphs below show what happens to the data after clients engaged with us. In reality, ‘the Point of Engagement’ is a critical moment from when your brand visibility and awareness is being consistently increased and maintained. [Note: all data samples are taken anonymously from one of our engineering clients].

Green – Reach
Fig2. Instagram Reach
Green – Followers | Dark Blue– Following | Light Blue – number of Photos
Fig3. LinkedIn Business page activity
Green – number of Tweets | Dark Blue– Following | Light Blue – Followers
Fig4. Twitter
Red – Reach | Orange – Views | Dark blue– Engaged | Light blue – Clicks
Fig5. Facebook Business page

Because we already work with engineers, we understand their world and empathise with their pain points. We use methodology and streamlined processes, that gradually build brand visibility. In other words, our engineered methods work and inspire customer loyalty.

The whole point of social media is to create new connections. To maximise it, we work across four platforms: LinkedIn, Twitter, Facebook and Instagram.

We help those who are looking to trial social media for the first time and don’t know where to start; or have tried in the past but failed to maintain a presence.

We gather data, measure it, and report back every month to clients via email. We also speak to our clients monthly to ensure we are on the right track, it’s in these meetings we uncover all the great hidden content that our clients didn’t know they had that we could use!

Very often engineers think stories they have to tell about their new projects can’t be shared because they would reveal sensitive data. We teach them that a good story doesn’t have to be precise, or give away trade secrets, it can be just that: a story.

Imagine how you would feel if the pain and guilt of procrastination could be replaced with certainty that your brand visibility is being maintained, while you can concentrate solely on your current project?

So, if you are an engineer seeking to secure increased online visibility for your brand, Visually Explained can help. Please get in touch with us today.