As the new year approaches, it’s important for businesses and individuals alike to stay ahead of the curve and understand the latest trends that will shape the way we use social media. From increased focus on privacy and security to the rise of social e-commerce and short-form video, here are the most notable trends to keep an eye on.
Increased Focus on Privacy and Security
With data privacy concerns at an all-time high, social media platforms are expected to place a greater emphasis on privacy and security in 2023. This means that users will have more control over their data and how it’s shared, and platforms will need to be more transparent about their data collection and usage practices. Additionally, end-to-end encryption is likely to become more widespread as users seek to protect their personal information.
Rise of Social E-Commerce
Social e-commerce, or the ability to purchase products directly from social media platforms, is expected to continue growing in popularity in 2023. Platforms such as Instagram and Facebook have already rolled out features that allow businesses to sell products directly through their profiles, and this trend is set to continue as more and more users turn to social media to discover and buy products.
Growth of Short Form Video Growth of Short Form Video
When I scroll through Tik Tok (yes, I do); when I read posts on Facebook, Twitter, Instagram or LinkedIn and absorb the content; when I do all of that as ‘me’ not as Visually Explained Ltd – I don’t tend to interact in the digital sense, so the authors have no idea that they have a keen follower. This data can’t be captured because all I do is ‘look’ and thus far there is no way this can be registered other than the numbers recorded as ‘impressions’ where the algorithms registers it delivered to my timeline. I and many others are silent witnesses.
Emergence of New Technologies
New technologies such as virtual reality, augmented reality, and artificial intelligence are expected to become more prevalent on social media platforms in 2023. Platforms will begin to explore ways to use these technologies to create more immersive and engaging content, while businesses will look for ways to leverage them to create more personalized and interactive experiences for users.
Increased Use of Live Streaming
Live streaming has been growing in popularity for the past few years, and this trend is expected to continue in 2023. Platforms like Facebook, Instagram, and Twitter are investing heavily in live streaming features, and more businesses are beginning to use these tools to connect with customers in real-time.
More Attention to Mental Health
Social media has been linked to negative effects on mental health, and as a result, platforms are expected to put more focus on promoting positive mental health and providing resources for users who may be struggling. Additionally, creators and influencers are expected to promote positive mental health and well-being to their followers.
In conclusion, 2023 is shaping up to be an exciting year for the social media world. From increased focus on privacy and security to the rise of social e-commerce and short-form video, it’s important to stay on top of these trends and adapt your social media strategy accordingly. And don’t forget, the emergence of new technologies, increased use of live streaming, and attention to mental health will all play a major role in shaping the future of social media in 2023.
At Visually Explained, we’re passionate about helping businesses in Swindon, Wiltshire and beyond get ahead in the social media for business world. Whether you need training in social media or wish to outsource your social media content, we’re here to help. Get in touch today and let us help take your business to the next level!
